Ivan SchneidersinUX CollectiveHow to create rock-solid product design hypotheses: a step-by-step guide(or, How to take down a rampaging HiPPO in one move)12 min read·Apr 25, 2021--4--4
Ivan SchneidersBad design: deconstructing the Norman doorBad design is everywhere. The people who make things, too often make poor design decisions that cause the rest of us to stumble and trip…4 min read·Feb 2, 2019----
Ivan SchneidersBad design: Eyeball gremlinsIt’s like a Norman Door for newspapers. I’m trying to scan the homepage of a leading national newspaper and it’s as though there’s a…5 min read·Jun 24, 2017--1--1
Ivan SchneidersLean Planning for TeamsThe benefit of this planning technique is not simply a prioritised list of tasks or the reduction of project risk. The greatest benefit may…2 min read·Mar 6, 2017----
Ivan SchneidersinProduct CoalitionHow to write a real customer problem statementQuite often customer problem statements are not customer problems, and often it’s not due to a lack of actual research (although often it…3 min read·Mar 5, 2017--2--2
Ivan SchneidersinProduct CoalitionHow to Ride a Pool Pony Down the Zambezi(Uncertainty Mapping: a lean technique for taking the risk out of product design and getting your team into the learning mindset)5 min read·Oct 20, 2016--1--1